Featured case studies ↓
Design philosophy ↓
Human touch is important when designing digital products
When Disneyland opened they observed where guests are naturally walking.
And later formalized these routes into official pathways.
Coming up with effective solutions should be the main goal of design.
Experiences ↓
Product Designer with 6+ years of experience designing and scaling financial and fintech products, from payments and credit to highly regulated platforms. I enjoy building products from the ground up, untangling complex legacy systems, and turning regulatory and operational constraints into experiences that feel clear and intuitive. I work closely with product, engineering, and compliance teams to align business goals with real user needs—helping platforms scale sustainably over time.
Leaderships & Learnings
Leaderships ↓
Beyond design responsibilities, I took a significant lead in conducting user interviews. This involved planning, executing, and synthesizing insights from over 80 interviews with clients globally, ensuring the designs were deeply aligned with user needs and expectations.
A few brands I interviewed for product feedbacks directly with
Learnings ↓
Workshop @ Goodnote HK office
While I deeply resonate with this philosophy of learning from diverse sources, I believe that stepping outside my echo chamber requires more than passive observation—it demands active engagement. This is why I constantly seek out workshops and experiences that challenge my perspective and broaden my skill set. From design sprints to interdisciplinary collaborations, these hands-on opportunities allow me to immerse myself in new ideas, methodologies, and ways of thinking, fueling my growth as a designer.
