Case study ↓
Reap Card: turning everyday business spending into a product system
Visa Card, Webapp, Mobile App
Reap started with a simple but painful gap: fast-growing teams needed a way to pay for everyday business expenses without opening another bank account or navigating heavy approval workflows. Reap Card became the answer — a corporate credit card experience designed to give teams faster access to spending power, clearer control, and fewer operational blockers.
Roles
Product design
Graphic design
Product research
Tools
Figma
Adobe illustrator
Client:
Reap
Define ↓
The big idea
My role was to translate that business need into a usable card product across web and mobile: from the first landing experience to card creation, management, team permissions, and transaction monitoring. Instead of treating the card as a standalone payment tool, the design challenge was to make it feel like part of a wider operating system for company spending.
Who are the potential clients?
This was the first phase of research - in case you are our current users and realised that it is slightly different than what you see right now
Research ↓
Next step : competitor resereach
Competitor research is crucial for understanding the market, benchmarking, identifying gaps, gaining customer insights, differentiating your service, and ensuring compliance.
Prototype ↓
But first, our product is Visa Card 💳
Before start working on the webapp - we will need to have the credit card design ready!
Card sampling
The back and forth communication with the credit card provider / merchant on details and sampling
Card packaging
The back and forth communication with the creative agency for our credit card packaging
Virtual card design
Physical card design
Difficulties till now … 🧟♀️
Designing a Visa card is not as easy as I thought… Looking through the docs from Visa side was so painful.
Guidelines , and constrains from producer side was the major challenge.
Ideas ↓
Gathering ideas for the dashboards …
So after consider the user's needs and the available resources we have for this project, I decided to mainly focus on landing page of the dashboard.
Test ↓
User testings for Low-fi design
User testing for low-fidelity designs is essential for early validation of ideas, identifying major usability issues, gathering user feedback, and enabling rapid iterative improvements. This process ensures that the foundational design concepts are user-centered and aligned with user needs before investing in high-fidelity prototypes.
Scale
Qualitative research
Individual interview of 4
Test includes (10m)
Prototype navigation task (Interviewees choose a personas from previous slide )
View prototype
Output ↓
Product launched … 🚀
The first version of Reap Card launched at Oct 2021. It came with create virtual card, ordering physical card and monitoring transactions etc.
I was responsible for main Reap card features e.g. create virtual card, card management, team permission etc. across webapp and mobile.
🌟 Impacts of the product
210%
Business growth after 1st quarter
20,000+
Business account holder signed up
150,000+
Virtual cards created
The Reap Card empowers your business clients to take full control of their spending, enabling them to stay ahead of expenses and manage every type of expenditure at any level with ease. Going beyond the functionality of traditional corporate cards, it offers advanced tools for smarter, more efficient financial management, tailored to modern business needs.
⚡️ Learnings from this project
Agile working
Adopting agile methodologies helped in efficiently managing the project's evolving requirements and rapid iterations.
Technical and Design Challenges:
Overcoming the complexities of Visa card design guidelines and constraints from producers required meticulous attention and adaptation.
Importance of User Testing
Conducting low-fidelity design user testing was vital for early validation, identifying usability issues, and ensuring the design aligned with user needs.
This project is still on-going after it launched… 🚀
We gained huge success with this innovative product - ever since that I am the main product feature designer for this product and working on enhancements and different features.
See other case studies ↓
